Hermes Asset Management aims to solve the problem of the returns of asset-management services being correlated to the returns of the market.
Hermes Asset Management complies with the following SDG goals:
- SDG 3: Good health and well-being
- SDG 8: Decent work and economic growth
- SDG 10: Reducing inequality
What drives you?
Our mission is to provide regular customers with a service that currently is only available to large financial institutions, because they can cover the structural costs (both money and time) attached to the R&D process that is required. Our strategy is to use artificial intelligence to excel at day-trading, and generate returns that are uncorrelated to the market for our clients.
What support did you get from Mercator Launch?
Our company started as a project at Radboud University, for which we were assigned a business coach from Mercator Launch. She helped us with shaping our business plan and applying for funding through a voucher from Gelderland Valoriseert, which we are currently using to fund development and preparations for our pilot phase.
What are the future plans for Hermes Asset Management?
Our plan is to start up a pilot-phase with 100 clients within the registration regime of the AFM, before expanding to full licensing that would allow us to work with as many clients as we want. Our goal is to give customers the opportunity to reap the benefits of investing in an innovative way, without their returns being correlated to the returns of the general market.
What do you need to make this happen?
We are currently seeing very promising results in simulations. We are fully funded for the rest of our development phase and are confident that the performance of our AI will continue to improve. However, we will need additional funding to start our pilot-phase in order to cover AFM-registration costs. This could either be through debt, equity or another voucher-structure.
What tip would you offer other entrepreneurs?
Be ambitious, even if your idea appears unattainable initially. We accepted the risk of us being unable to make progress in development, making it all the more rewarding when big breakthroughs were made. Try to perceive starting your company as a learning experience first and foremost, and avoid demanding a 100% chance of success for your potential ideas.