Masterclass 4: Promote your startup

We all know that marketing is vital for every business. This is even more true for startups. You had aninnovative idea that you have turned into a product or service, great! Now you need to make sure that the right people know that you are ready to sell your product. Unless people know about your startup and what it offers, they probably won’t buy your products or services.

In order to develop your first effective marketing strategy, Mercator Launch is organizing Promote your startup as its fourth and final masterclass. We will provide you with all the knowledge you need, allowing you to sell your idea or product in the best way possible!

Marketing for startups is very unique. Therefore, we are happy to help you, as a starting entrepreneur,  launch your campaign and provide you with a good starting point. We will start small and guide you through some easy, but vital, steps to kick-start your marketing. From developing a strategy, to how to get your message out in the open air, to just doing it! Because that’s the most important lesson: if you are not just doing it, you can be certain you’ll get nothing in return. However, if you start communicating, you will see things happening. So, lesson #1 is: just do it! Dare to communicate!

In this masterclass, you will be enabled to kick off your marketing strategy. Whether or not you already have some marketing plan or basis, you will learn how to strategically create and expand your strategy. Furthermore, you will receive answers to questions such as “what social channels are appropriate and useful for marketing?”, “how to allocate time for marketing?”, “what should I do myself and what should I outsource?” and in case of a potential marketing budget “how do I allocate my budget to get the most out of it?”.

The masterclass will focus on providing you information, but you will also get the opportunity to put it into work immediately. Along with other entrepreneurs, you will discuss your ideas and potential marketing strategies. We will practice numerous skills related to marketing. You will for example experiment with different marketing messages to see which one applies to your brand and matches the view you have for your startup. Hence, the masterclass is not only an informative session, but provides you with a practical marketing start!

After attending the masterclass, you will be able to:

  • Formulate your marketing strategy including mission, vision and goals
  • Know how and where to reach your target group(s) with the perfect message
  • Organize your marketing process
  • Know where to start, how to build your brand and when to ask for help

You will discover that marketing isn’t such a daunting thing as it might appear to be at first. You will have all the information you need in such a way that you can start with your marketing immediately!

General information

The masterclass will take place on the 10th of March from 1 PM to 3:30 PM. The event will be held on ZOOM.

This event is for IMPROVE alumni only.