“Real influence is about understanding behaviour. After all, when you understand behaviour, you can change it.”

Whether you want to convince someone to become a customer, pay your invoice or simply reply to that email you sent weeks back: in entrepreneurship, you often depend on the behaviour of others. And influencing the behaviour of others isn’t that easy.

About the workshop

In this workshop, behavioural expert Dirkje van der Ven takes you into the wonderful world of behaviour and influence. When you understand how human behaviour works, you suddenly see behavioural patterns everywhere, you notice how you yourself are subconsciously influenced every day and you can suddenly explain why people react the way they do. Even if this seems illogical at first sight. During the workshop, we discuss different techniques to influence behaviour; we’ll work together on the behavioural questions you face as an entrepreneur.

About Dirkje van der Ven

Dirkje van der Ven is a speaker and consultant in the field of influencing behaviour. Since completing her master’s degree in Behavioural Change at Radboud University in Nijmegen, Dirkje has been a behavioural entrepreneur for over 7,5 years. With her own company Wavy, she supports various clients on applying behavioural insights to social issues such as traffic safety, mobility, sustainability and well-being. In addition, Dirkje is co-founder and main lecturer at the Gedragsland programme, a practical and experiential training programme to become a behavioural expert.

Schedule:

• Walk-in 9:00
• Start programme 9:15
• End of programme 10:45

Attending the workshop is completely free, for everyone. So also for (starting) entrepreneurs who aren’t affiliated with StartUp. Do you want to participate as a student of the ROC, HAN or RU? Please mention your study programme under the heading “organisation”.