This workshop will be hosted by Elise Kaak | Content Marketer at Press Play & Foodblogger (@easyculi)

“We need to do something with TikTok!”

TikTok is still uncharted territory for many organisations, but it offers a lot of opportunities. It has long since ceased to be a platform for dancing, but an ultimate marketing tool that cannot be ignored. TikTok is the fastest-growing social media channel and was already being used more than Google and Facebook in 2021. By 2022, there were already more than 4 million(!) Dutch users. Reason enough to make your company visible on this viral video platform now! After all, one video says more than 1,000 words.

What are we going to do?

In this workshop about TikTok, we’ll work on the do’s and don’t of TikTok. How do you use TikTok for your business and what trends are there? Using both B2B and B2C examples, I’ll show you the possibilities and how to proceed. After this workshop, you can start setting up your TikTok channel.

Please note: participating in this workshop assumes you have some basic app knowledge. So download the app on your phone before the workshop and have a look to get a feel for it. You don’t need to create a (company) account yet.

What will we discuss?

• Brief introduction and facts
• Trends
• Practical examples (B2B & B2C)
• Gaining inspiration

What will you gain?

You’ll have gained insight into the usefulness of TikTok and how to make it work for your company. After this workshop, you’ll have concrete tools to get started immediately with setting up your TikTok channel.

Planning

• 16:45: Walk-in
• 17:00: Start of programme
• 18:00: End of programme

Please note: participation in the workshop is free of charge. However, for cancellations less than 24h in advance, we’ll charge ten euros (excluding VAT).

Another workshop on Instagram and Instagram reels will follow on Wednesday 15 February.