Karmen’s top 3 tips for sustainable fashion

Karmen is a researcher, educator and practitioner in the field of fashion and is the founder of As of Nu. This are her top 3 tips for sustainable fashion.

1. There is no ‘new’ in fashion. A piece of clothing is considered fashionable when it fits in with the most recently presented trends. Remember that this is just a marketing trick, older clothes can definitely fit the newest trends too. A great way to find out what you think is important within a new trend, is going through the wardrobe of your family or friends. This way you’ll see that we as consumers already have a lot of the fashion that is presented as new by the fashion industry, hanging in our closets. Also, you might even be able to swap some clothes!

2. Can’t find fashionable clothes in your friends’ wardrobes? Try the thrift shop. Here you’ll usually find quality clothes for low prices. Extra tip: thrift shops in smaller towns are usually cheaper than the ones in cities.

3. Rediscover your own clothes. The average person owns about 100 wardrobe items. There’s a good chance there are some hidden gems that fit the newest fashion trends. To help you find your hidden gems As of Nu has developed a home research kit. This includes a manual that shows you exactly how to do your research and gives you tools to store your data. You can easily repurpose your clothes which is good news for both the environment and your wallet.

No good business without sustainability: working on new business models

By Jan Jonker (Radboud University) and Niels Faber (University of Groningen)

‘It can and should not have escaped you that we currently live in a time of fundamental change, or transition. Whether you look at the recent IPCC Report, the European Green Deal or the Dutch Transition Agendas, the message is the same everywhere: we need real change and we need it now. But that’s easier said than done. After all, we have an existing (linear) economy that is based on principles that are fundamentally under discussion. But how we should be doing things differently is not self-evident. Because we still want the same things: water from the tap, bread on the table and electricity. Now we just want them in a sustainable way.

We live in a Western society in which everything we do is (partly) organized by others. Something we generally take for granted. It means we can do ‘our own thing’ because much of what we need is made, taken care of or done by organisations. It is in and through organisations that we must achieve sustainability. Sustainability means as much as ‘more or at least the same with less impact and above all in a different way’. To achieve sustainability, we need to use other raw materials for our products, generate green energy, produce less waste and – last but not least – contribute to biodiversity and social inclusiveness. Realising that means doing business differently, with a focus on adding value to society. That requires a new generation of companies and entrepreneurs. After all, most of today’s companies still have a ‘business case’ with monetized values at their core.

For sustainability in business to really work it is imperative that things need to change. Business should be based on other values such as sustainability, circularity and inclusiveness. This is easy to say, but how do you do that? How do you start a company based on these principles? It calls for a different generation of business models. After all, a business model is the heart of a company. With a business model you embody the values your organization realises, for your customers but also for society. Creating such a business model is an art in itself.

To help entrepreneurs create a sustainable business model, we have created multiple different templates. Very recently, we launched our new book entitled ‘Organizing for Sustainability’ (Palgrave/Springer). This book offers a step-by-step approach in three phases and 10 steps to create your own business model. The publication is Open Access, which means that anyone can download the eBook for free: lnkd.in/d8GKDdk. There is no better way to start working on your own sustainable or circular business model than this. Have fun!’

Want to find out more about sustainable business (models)? Feel free to contact us!

Catching up with… Bas Tuenter

In our series “Catching up with …”, we catch up with former IMPROVERS to see how they are doing and what they are working on!

“Always happy to discuss ideas”
How a passion for sustainability developed into an ambitious start-up

Changing the world and having your idea make a difference, is a dream to many students and researchers. Bas Tuenter, graduate of the master’s degree molecular life sciences, is currently well on his way. He is the founder of Sustainables, the start-up that aims to get rid of all single use items in research in an effort towards a more sustainable future. But how did Bas come up with his ideas? And how did those ideas turn into a real-world start-up? This is his story.

During his time as a student, Bas got into sustainability and became involved in the international youth climate movement, via YOUNGO, the youth constituency of the UNFCCC. Wanting to be decrease his impact on the environment, he tried to make differences to his day to day life. In the supermarket he looked at the packaging of products, to make sure it could be recycled. Becoming more aware of his own ecological footprint, the abundance of single-use items during his research internship astounded him. Items like pipet tips and reactor tubes (typically used in a biomedical research environment) were discarded and incinerated after only being used once. Researchers agreed with him that this was a problem, but they had other priorities. Realizing that nobody was going to solve this problem, he decided he would do it. He was going to take out the time necessary and make a difference.

How was he going to do this? He contemplated building a machine that researchers could use to clean items before he quickly realized he had no idea how to build such a machine. There was also another thing on his mind, he wanted to take work out of the hands of researchers instead of adding to it. He wanted to find a solution that allowed researchers to focus on their craft. As he put it: ‘You do you, and we’ll make sure you can continue your research in a sustainable manner’.

During his master’s degree and internship, he was trained to perform research himself. His degree hadn’t taught him anything about business or about starting one. In his words: ‘I had zero experience thinking like a business, how do you start one, what’s important when running one’. Not knowing what steps to take, he turned to Mercator Launch. He met with business coach Rob Groenendaal which eventually led him to join the IMPROVE programme. A programme designed to guide future entrepreneurs to start their own business. In this programme, Bas worked on specifying his ideas and figuring out his value proposition. By testing his ideas and talking about the results with other participants of the IMPROVE programme and researchers, he was able to validate his ideas and create Sustainables.

Joining the Venture Track programme also meant meeting other future entrepreneurs that are trying to create their own  startups. ‘An empowering group of people’ is how Bas described them. Connecting and talking about ideas helped speed up his process immensely. It helped push his ideas in the right direction and also gave him access to a larger network. The people around him encouraged him to make decisions and try. He made many mistakes but this helped him learn. He was able to find out what could be improved by asking for feedback on his ideas from everyone he met. He listened attentively to the feedback, especially when people were critical. Figuring out why people were critical and finding solutions to this helped to get people on board.

When asked what tip he would give aspiring entrepreneurs Bas said this: ‘Don’t postpone, make a mistake now and learn’. He points out to embrace feedback and keep feeling encouraged. This, he says, will skyrocket your performance. He believes in this so much in fact, that he asks anyone that has a question, comment or criticism to reach out to him. The ambitious entrepreneur is always happy to discuss ideas, especially with people that disagree with him.

Sustainables is looking to expand the team. If you’re interested in creating a sustainable laboratory, reach out to

How we helped you IMPROVE!

The summer holiday is here and the countdown until the next academic year has begun. And the question that comes to mind is; are we ready for the next half year? Have our business targets been met and our goals achieved? Well, at Mercator Launch we can definitely say that the first half of 2021 has been quite eventful and successful.

Even though the IMPROVE programme had to be organised online, we managed to run two successful tracks with a whopping 22 startups. The programme spots filled up pretty quickly. We even had to turn down a couple of applicants to make sure we had enough time to focus on the individual startups and entrepreneurs.

‘Mercator Launch helps me understand what I don’t know but do need to know.’

It is very rewarding to see the entrepreneurs and their startups grow during their journey within the programme. Several entrepreneurs started (or even completed) pilots during their tracks and a lot of connections have been made with some of our partners in the field. This resulted in many cups of coffee at Startup Nijmegen, introductory sessions at Oost NL and informative meetings with Gemeente Nijmegen. A couple of entrepreneurs checked their market statistics with the Rabobank and their Intellectual Property (IP) with the Octrooibureau. Two of this years’ startups have even been nominated for the Most Innovative Student Award, which is a great confidence booster. One startup had the honour to pitch at SmartHub Incubator Industry (SHII) in front of directors from big manufacturing companies! All in all, it has been great to watch all 37 programme participants further develop and grow their businesses.

Of course, the digital aspect of this years’ programme brought some difficulties. For instance, running a session or coaching through Zoom is far from ideal. It is hard to keep the focus and interaction high and to maintain that personal touch that really characterizes our programme. However, organising everything digitally also had its advantages: it was possible to ‘dial in’ from anywhere in the world. This possibility resulted in having entrepreneurs calling in from at least 5 (!) different countries and different time zones for a session. Now that’s what we call dedication! And occasionally bumping into an entrepreneur after an online session at the local supermarket has become more special than before.

‘Not only do you learn about useful tools to help you build your business, but the programme has also made me more enthusiastic about being an entrepreneur.’

We are very happy that all participants rated the quality of our programme very highly and that everyone would recommend it to any starting innovative entrepreneur. The participants praised our extensive coaching and were all very happy with the progress they made during the programme. This is of course what the tracks are designed to do, but nevertheless; we are very proud to see that the reality lives up to the expectation.

We are so proud of everyone who participated in the IMPROVE programme this year and we are already looking forward to meeting new entrepreneurs after the summer. So, do you have an innovative idea? And do you want to become an entrepreneur? Check out our IMPROVE programme and sign up!

A day in the life of… office dog Bennie!

Is the start-up life a dog’s life?

“Well, yes it is! That is, if you are me: Bennie – the Chief Happiness & Customer Suppawt Officer at Mercator Launch. In Silicon Valley it is already the most natural thing in the world: dogs accompany their owners when they go to the office every day. In fact, companies like Google, Zynga, and Facebook (to name a few) are actively encouraging this. Due to COVID-19, the office actually came to me. So, I decided to join the team.

What my day looks like? First of all, it’s my job to greet entrepreneurs and colleagues when they come to the house, err, office. Because, let’s be honest, would you prefer my spontaneous and happy hello or the early morning ‘before-the-first-coffee’-faces of your co-workers… This part of my job is actually quite challenging. I have to wake up and get up all the time! So, when I can, I take a quick break. I like to visit a patch of grass outside or hang out at the “barking lot”. After my break, I like to join meetings from my pillow. When they start talking about human stuff and I get bored, I tend to fall asleep pretty fast and start snoring, much to the joy of all my colleagues.

The other really important task I have is to improve the team spirit. On a daily basis I make the team do some teambuilding exercises to improve collaboration and communication. Small ones, so they don’t really notice. Like, deciding who gets to walk me that day or give me my afternoon snack. And sometimes, when someone in the team has a really stressful day, I just offer to take them for a walk and after 10 minutes they always say: ‘I feel so much better’. I do what I can.

Finally, I am an active promoter of a healthy lifestyle and make sure all my colleagues exercise enough. Did you know that a dog’s microbes are good for humans? These microbes shape your health and help humans strengthen their immune system. And, of course, I work very hard to distract and reduce stress. Not to brag but people just melt when they pet me. Being around me makes my colleagues happy, their blood pressure drops, they are more zen and the overall working atmosphere improves tremendously. And it’s not just me making this stuff up, it has been scientifically proven.

My role after COVID? Good question. Well, some humans are allergic and some people just don’t like being surrounded by dogs like me all the time so I will probably not join the team on location but, as I already barked at my team mates, I am always ready to help if they need me.

Who inspire me? In the world of tech, dogs have been part of the founding lore. Back in the early days of Amazon, the company’s first dog (a corgi named Rufus) would help launch new versions of the website by a click of his paw. At Google, the company’s first dog was Yoshka. The dog and his owner were often the only ones who showed up at the office before 11am, making Yoshka de facto the first receptionist. I want to be like them and follow in their paw steps.

The lesson here: great companies like Google and Amazon were founded by a dog. So, make sure to get a spirit animal just like me in your founding team!

Do you want to see more pictures or take a walk with me? Send an e-mail to !

Summer time management

How to recharge yourself and your business while getting it to the next level

It’s summertime! Time to go out, have fun and get some well-deserved chill time. However, when having your own business, is there ever time when you can really sit back and relax? Well, yes of course! And even better… you can combine business with pleasure! 😉

You probably built your business around your passion. And because having a business can be tough and a lot of work, it is good to go back to that first feeling of love you had for your business. 

First, let me tell you who I am. My name is Julian Leijser, I am 33 years old and I live in Arnhem. 10 years ago, I finished my Master in Business Communication at the Radboud University. I started my own business right after that.

When I started my business, I focussed on change management. Later on, the focus slowly started to shift to projects within the startup ecosystems. Four years ago, I started another company which is called Habits of Happiness. This company is in a totally different area of expertise: the field of essential oils and natural medicine. Currently, I am still working on both businesses with great pleasure. As an experienced entrepreneur, here are my tips for an inspiring summer!

  1. Go abroad and get inspired

The best thing about being a student is freedom! And in the summer time you have that same freedom. Use your weeks off wisely! Go on a roadtrip to wherever and explore new countries and cultures. New places can inspire you, teach you more about yourself and broaden your horizon. And it might just bring you that great new (business) idea. Whether you just started your business or not, going abroad always give you renewed energy.  Even lack of money is not a good reason not to go! Just find yourself a side job at your destination. Go couch surfing and make new friends. Take a tent with you, you will thank me later. And if you’re not really a ‘road trip’ type of person, go discover our own country. Lots to explore!

2. Go combine your hobby with your business

Are you the workaholic type? Go combine your business with something fun and completely new. This will really take you out of your comfort zone. Last year, we were fully into corona-mode. Before the pandemic, I always gave live workshops but, as you all know, this currently is not possible. So, what I did was I call Dutch festival campings like ‘Buitenland’ and ‘Lievelinge’. A week later I was invited to be part of their program for the summer with my essential oil business, where I met a lot of potential new customers.

Steve Jobs says it very strikingly in his commencement speech at Stanford University: ‘Go do what you love!”. A must see: https://www.youtube.com/watch?v=UF8uR6Z6KLc!

3. Go do a fun new collaboration

As I said before: summertime is all about having fun and recharging. Go to Instagram or another platform you like to use and search for people who inspire you. I’m really into healthy routines, so I search for people who inspire me on this topic on Instagram. What I do next is contact them and ask: ‘Hey, are you up for organising something together like a training or an event? Most people love it when you reach out to them. That has been the basis for my monthly training which is called ‘The Miracle Morning’. What inspired me for this training? A book I read about having an early morning routine from Hal Elrod (https://www.youtube.com/watch?v=eR21ynDHwH8). Want to experience the effect of The Miracle Morning training yourself? We will probably start a training again soon, so make sure to check out our socials!

4. Go reinvent yourself

When you have your own business, the only way up is to experience ups and downs and get to know yourself better through the process. Also, training and summer schools can help!  Look for a summer school that really rocks your boat and ticks all of your boxes of things you want to learn. Summer schools can help you to get a clear vision, let go of all your baggage and free you up to take your business to the next level. Mercator Launch has also set up a list of online courses you can follow: https://www.mercatorlaunch.nl/online-courses-to-follow-from-your-home-office-or-couch/

Want to join our community?

You can contact me personally at 003181483222

Or join or socials at:

FB: https://www.facebook.com/habitsofhappinessforeveryday/

Insta: https://www.instagram.com/habitsofhappinessforeveryday/

Youtube: https://www.youtube.com/channel/UCJTvQwy7lm48JguPKMhT5NQ

www: https://habitsofhappiness.nl/

In the spotlight… Delreco!

Previously known as Domus Discipuli, but now with a brand new name and logo, Delreco is in our spotlight! Delreco stands for Deliver, Repair & Collect, which is exactly what their service entails!

We asked them 5 questions about their company.

What problem are you solving?

International students are often limited to furnished rooms, since they come alone and cannot bring their whole interior. With our service we provide international students a fair chance on every room. We deliver, repair and retrieve the furniture.

What drives you?

We feel that we are the generation that will make the planet thrive again. With a sustainable business model we want to start providing our own generation an attractive choice to stimulate the transition to the circular economy.

What support did you get from Mercator Launch?

We participated in different master classes and received individual coaching. Their guidance helped us develop our business plan and setting the right goals. We are planning to join the Venture Track in September.

What are the future plans for Delreco?

The coming year we aim to set up our business in Nijmegen, as our short term goal. We are planning to expand to multiple cities with universities in the Netherlands to deliver our service the coming years. Our ambition is to go international within 5 years.

What do you need to make this happen?

We are looking for partners to help with transport and storage. Next to that we are searching for sustainable suppliers of furniture. Additionally, we need to create brand awareness to reach our potential customers. To achieve this we will need investors.

What tip would you offer other entrepreneurs?

Find something that makes you do that one extra step. If your passion lies with your concept, it will make your story stronger and people will believe you. But it is also important to keep improving and validating your business plan. Surround yourself with people who motivate you. And next to that, always keep networking. Talk with everyone you meet!

A day in the life of Project Coordinator… Jon!

Each morning there is a competition between my alarm clock and my 4-year-old; who can wake me earlier? Usually, my boy wins and the morning starts by making him (and his baby sister) breakfast followed by 20 minutes of negotiation at the highest level to get him to put his shoes on and leave the house for school (“please, 1 more minute with the lego’s daddy”). Biking through Nijmegen centre to drop my kids off is a nice way to start the day, as I get physical activity and can experience the calm beauty of early morning Nijmegen.

Back at the home office I grab a strong coffee and start the day with some emails and prepare my meetings for the day. Working as project coordinator for public-private research projects provides an enjoyable amount of variation. One meeting concerns a research collaboration with a large pharma company, another is about spacial planning for renewable energy projects. In order to assist our research at Radboud University optimally, we are currently running an investigation of research & valorisation opportunities within the different Radboud institutes like Donders and HFML.

I try to take as many lunch walks as possible, but unfortunately I usually end up having a quick lunch and running back upstairs. I can’t wait to be (back) in the office and enjoy the beautiful university campus again. Speaking of the campus, after my lunch it is time to discuss potential collaborations with a foreign research group that are interested in relocating their research facilities to our university. Trying to make this happen takes a lot of work and involves organising many meetings, both internally and with external parties like the province, municipality and collaboration partners.

When my working day is drawing to a close, I always try to make some time to focus on follow ups and writing before picking up the kids and finally winding down by cooking a great family meal. After putting the kids to bed there is some room for relaxing or, if needed, some last-minute emailing ;-). I am always available for creative business ideas and to support research innovation on the Radboud campus.

4 tips for a fruitful summer!

Empty desks, out-of-office automatic replies and a deafening silence that allows you to work on that one project you never really had time for. As an entrepreneur, you usually don’t just take three or four weeks off from your startup. Especially since it’s far too much fun to be an entrepreneur! How do you ensure you have a relaxed and pleasant summer while improving your startup? We would like to give you four tips!

1. Take time for reflection and evaluation

The quiet summer time is an ideal period for reflection. You can use this time to evaluate your business strategies: what works well and what could be improved? During the summer there are less (work) distractions, which gives you time to work on your strategy for better results. It also gives you room to think of new ideas. You often come up with the best ideas at the weirdest, most relaxed, moments. So don’t forget to bring your notepad, pens, post-its and markers to your holiday spot and let those creative juices flow with a (non-alcoholic) cocktail in hand!

2. Do the tasks you never get around to

Make a list of tasks you’re going to do that you normally never have time for. Like the ultimate “I’m really going to do that in a short time” job of bringing your inbox down to zero unread emails. Or going through your folders and cleaning up your drive.

3. Surprise your colleagues with new knowledge or skills!

Take a course and surprise your colleagues when they come back by suddenly being the best at video marketing or tinkering with PowerPoint presentations. We have already made an overview of online courses, check it out here: https://www.mercatorlaunch.nl/online-courses-to-follow-from-your-home-office-or-couch/.

4. Catch up on some entrepreneurial reading

The summer is often the moment when you really have time to read a good book. Of course, this can be a nice short novel, but it’s also an opportunity to soak up the sun while reading inspirational entrepreneurial books. So, we prepared a book list for you! You can find it here: https://mercatorlaunch.nl/your-summer-reading-list/

Not that much into reading? Then listen to podcasts about entrepreneurship. Here are some listening tips: https://www.entrepreneur.com/article/332940. Prefer to be visually stimulated too? Then you can go crazy on YouTube with inspiring TEDtalks https://www.ted.com/topics/entrepreneur.  

Finally, one of the best things you can do is refuel. Just do nothing at all. Clear your head and make sure that you are full of positive energy to get back to work on your business after your holiday!

Your summer reading list

Whether you prefer lounging by the pool or going on a hike in the mountains… it is always good to have a book with you for a well-deserved pitstop. Summer is the perfect time to catch up on your reading list! And why not combine business with pleasure? Here are some great books about the secrets of entrepreneurship, successful teams and how to disrupt the (business) status quo! So recharge, get inspired and find new motivation through these amazing books. Happy reading!

  1. Business for Punks
    James Watt, co-founder of BrewDog (2015)
  2. SPRINT: How to solve big problems and test new ideas in just five days
    Jake Knapp (2016)
  3. Het geheim van bol.com (Dutch only)
    Michel Schaeffer, former director marketing at Bol.com (2018)
  4. Shoe dog
    Phil Knight, co-founder van Nike (2017)
  5. Spotify Untold: How a Small Swedish Start-Up Changed Music Forever
    Jonas Leijonhufvud (2020)
  6. Grip: het geheim van slim werken (Dutch only, English translation available soon)
    Rick Pastoor, ‘inner boss’ of the journalistic platform Blendle (2019)
  7. Samsung Rising, Inside the secretive company conquering Tech
    Geoffrey Cain (2020)
  8. Speak, inspire, empower
    Mark Robinson (2020)

Need more reading tips?

Contact us!

Catching up with… Koen Smit from Yogademics!

In our series “Catching up with …”, we catch up with former IMPROVERS to see how they are doing and what they are working on!

Koen Smit started his own company where he offers yoga classes to PhD students in order to reduce anxiety & stress, and improve focus Since Koen has his own experience as a PhD student, he knows how to help his customers improving their quality of life. Koen combines his part-time work as a researcher with his enterprise. We are very eager to find out how he and his company, Yogademics, are doing.

How did you come up with the idea to start your own business?

“When I was 26, I had just started working on my PhD. One day I was helping a friend move and lifted a box when I heard a crack somewhere in my body… I hurt my back and was unable to move for about two weeks. And I was only 26! That is when the idea started to take root to spend more time working on my physical health. I ended up doing yoga and noticed that I did not only physically felt better and stronger, but it also helped me mentally as I was better able to process my work. Before I started doing yoga, I was constantly thinking about what I needed to do and what I could improve in my research. Whereas after I started doing yoga, I was capable of tuning that out more. I then started teaching yoga to my colleagues in the Spinoza building here in Nijmegen. Even though it were short classes in a very dusty classroom, the responses were very positive. That is when I really started playing with the idea of setting up my own company and seeing where it could go.

My focus is on people in academia, who have a high risk of getting stress related issues. Research shows that about 30% of PhD candidates are stressed and overworked to a clinical degree. So, there is a lot of room for prevention here, something I want to play into with my company. Since my target audience is so specific, I can tailor my classes to their wishes. I noticed that a lot of participants prefer a more scientific approach to yoga; they like to hear how their body can benefit from a certain pose during the class. Next to that, I know how busy researchers are and how important it is to give them a moment to calm down and collect their thoughts.”

What are you working on right now?

“Right now, I am doing the Venture Track at Mercator Launch. I am currently working on my product description and we are looking at the finances. I have little experience with financial aspects, but I am very happy with all the support from the business coaches. I am also running a pilot with yoga classes. Researchers can join in for free and give me feedback on the class. This way, I can find out what people like and how I can further improve and tailor my classes to their needs. After the pilot I will be adding a payment system to my website, which I have been building recently! It’s not completely finished yet, but overall, I’m very happy with my results so far.”

“If you want to go to the shore of success, you have to swim through the sea of misery first”

What challenges did you face over the last year?

“I noticed there are quite a few parallels between doing a PhD and setting up a company. It is a lot of work and you have to strongly rely on yourself and your capabilities. The big difference is: doing a PhD mainly consists of data collection, analysis, reading and writing (at least, in my case). Many tasks that involved thinking and working for yourself. Setting up yoga classes and hosting them is totally different. Going from internally focused work to working more externally took a bit of getting used to. Also, I was used to promoting articles. But now I need to promote myself, as I am the face behind the company and I need to convince people why they want to work with me or follow one of my classes. It has been very interesting to learn more about marketing and how to build my own website. As an entrepreneur I am now doing all sorts of things I had no experience in whatsoever. A great learning experience!”
What is your ultimate goal with your company?

“People can experience a lot of stress in the workplace. My vision is that preventing a problem is always better than curing it, which is why I founded Yogademics. I think prevention in this area is gaining ground right now and Yogademics can enter that wave. My yoga classes are specifically intended to reduce stress and regain focus. My ultimate dream is that Yogademics will eventually offer both online and offline yoga classes on different universities all across The Netherlands and that our services can play a key role in preventing stress related issues for people in academics.”

What inspires you to do better every day?

“I love it when I see that people are really enjoying my classes.  My primary focus is on making people happy with my class, making sure that my class added something positive to their day. So, it is really the people who inspire me to do better every day!

Do you have one last tip for entrepreneurs (to be) who want to turn their passion into their job?

“When you start something new, you have to learn how to do a lot of new things. You may even feel self-doubt, shame and think ‘I can’t do this’. But you can! This quote really helped me believe in myself: “If you want to go to the shore of success, you have to swim through the sea of misery first”. I found that really reassuring somehow. Everyone has to deal with difficult hurdles, but you can do this! Work through the challenges and learn from everything you do. And, very important: when in doubt, just do it!”

Need help to overcome a hurdle or to learn a new entrepreneurial skill?

Contact us!

Why celebrating success should be the norm

By: Mark Spijker, Owner of Buro Einstein

If there is anything that I have learned in the past year it is appreciating the little things I always took for granted. A beer in my local bar, a good conversation at the coffee machine with a colleague, a weekend away with friends or even the freedom to cycle home from a meeting after 10 o’clock at night. Things I have always taken for granted. The funny thing about these occasions, however, is that you only start to appreciate them when they are no longer certain. The past year has, in that aspect, certainly been a real eye opener in many ways and a strong reminder to appreciate small moments of happiness more.

This is also true for entrepreneurs. Every day we achieve small successes that we take for granted when we should not. Because of everything that happened over the last year, I have noticed that I do not realise this enough. An appointment that went well, bringing in a new customer or just having a really cool meetup with INNOVATE. We should celebrate these things! Success has become the norm for many entrepreneurs, and although there is nothing wrong with showing ambition and moving on to the next big milestone, celebrating success should be included in the process as a norm. More often than not this is not the case.

Even with greater successes, we often just move on quickly and continue to achieve results, but we do not pay enough attention to what we and the people we work with are all accomplishing. And that really is a shame because by celebrating successes you lay the foundation for even more successes. Achieving a goal and celebrating it is addictive.

If you look at this process in a scientific way, it actually all makes sense. Every time you celebrate a success, endorphins are released which makes you feel just a little happier. This feeling is addictive and will probably trigger you to achieve success the next time. In this way, celebrating successes is conducive to the performance of your organisation. In addition, celebrating success is also a good way to ensure more solidarity within your team. By celebrating a success that you have achieved together, you will grow closer to each other and your team members will probably be willing to go the extra mile for each other in the future. All this will only improve the atmosphere within your team. More parties, more success and a better atmosphere… who would not want that?

The conclusion? Think about the successes you achieve, really try to reserve a moment for that and do not hesitate to do something crazy to celebrate those successes. It is not a given that you achieve success, although you will probably only find out if there is not much more to celebrate. Celebrating successes does not only increase your performance, but it simply makes your (team’s) day a lot more fun. In any case, I have found myself a new good intention.

And now? I am about to start a new tradition: toasting to a week with many small successes. Cheers!